THE US COAST-TO-COAST

Presentations, wine-tastings, meetings with distributors-the program of the trip made in the United States in February by Mauro Stival, marketing manager of the winery was truly intense. Explored for the first time were new markets in Albuquerque, New Mexico and San Francisco, California. Very interesting the wine-tastings held with distributors, especially comparative tastings in which the unique characteristics of the areas of origin of each wine were highlighted. In California, our Prosecco wine was launched on the market and initial reaction shows that it will offer stiff competition to local California whites, especially because the American consumer is discovering this product's special characteristics. Mauro Stival's trip ended with visits to New Jersey and Pennsylvania.