GOLD LABEL AWARD GOES TO THE PACKAGING OF RABOSO FRIZZANTE

A prestigious award for Moletto's Raboso Frizzante IGT Veneto Orientale: the Gold Label at the 11th International Packaging Competition held in Verona as part of the events connected with the 40th Vinitaly exhibition. The competition was organized by the Verona trade fair body to highlight the best in wine and distilled liquor packaging through recognizing and stimulating the efforts of wine producers to continuously improve their image.
The wine and distilled liquor packaging entered in the International Packaging Competition was judged by a panel of international experts presided over by renowned stylist Elio Fiorucci and with jury members Andrea Bolner (designer), Pino Khail (journalist), Heming Rowland (designer), Giuseppe Martelli (wine expert), Mario Monastero (art director), Alberto Paolo Schieppati (journalist) and Ute von Buch (art director). There were 217 entries in the 6 competition categories and, in addition to Italy, the countries represented were France, Germany, Portugal and Spain.
The packaging of the Raboso Frizzante IGT Veneto Orientale 2004 was created by Areadesign Studio Grafico of Nimis (Udine). It was awarded in category 4, "packing of sparkling wines with designation of origin and geographical indication". The prize will be awarded at the opening ceremonies of the 40th Vinitaly, to be held between April 6-10.
It is a given fact that, in the world of wine where drinking wine is a purely pleasurable experience, the appearance of the bottle also has a role in preparing the ambience of that special moment. The concept behind the packaging of Raboso Frizzante Moletto IGT Veneto Orientale was to attract the young Italian and foreign consumers to a native product (in this case, our Raboso wine), while giving it an international look. The bottle has a clean, essential line and the label is also basic and uncluttered to communicate a modern, fresh and lively sense-characteristics of three sparkling wines with floral and fruity overtones produced by the native vines of the Moletto winery: Prosecco, Moletto Rosa (from Red Tocai grapes) and Raboso. The "easy to identify" – thanks to the individual color schemes and lettering for each product – is combined with the "easy to open" with its convenient crown cap that almost defies tradition. And thus the art and design used to present a wine enhance its leading role as international trend-setter and status symbol in the art of good living.